A strategic and commercial leader renowned for helping organisations (re)connect with their core value to customers, shareholders, employees, and communities.
As the Strategy and Commercial Director at Spring Fibre, Alex leverages his extensive experience in telecoms, consumer goods, and retail to drive transformation and growth. With a background in strategy, transformation, and commercial leadership, Alex applies system thinking, commercial acumen, and an outside-in perspective to enhance organisational value. His core skills include strategy and planning, corporate development/M&A, and go-to-market strategy, encompassing price, product, proposition, and channel strategies. Alex is also adept in operating model/organisation design and digital transformation.
Known for his strategic thinking, problem-solving talent, and effective communication, Alex distils complex topics into clear insights and communicates them with impact and empathy. As a people leader, he builds high-trust, low-ego teams, leading with loyalty, empathy, and authenticity to inspire and empower others.
